Home · Conversion Accelerator
Outcome-based
Your offer-holders go quiet. A local graduate can reach them.
We take your offer-holders in a chosen market and connect them with someone who studied at the same university, came from the same country, and made the same decision. You pay when they enrol.
Every Alumnifier nurtures your offer-holders through our Nurture Hub, so the campaign runs on our systems and every touchpoint is recorded against the student.
Build a strategy for your universityConversion Accelerator, measured
Every offer-holder is asked after every logged conversation · March to August 2026
“It is surprising what stops students confirming their offer. Some of it they would never ask a representative of the university, but they feel completely at ease asking our Alumnifiers.”Simon FosterDirector of International Recruitment, University of Essex
“We are already seeing a much higher conversion rate in the areas where our Alumnifiers are operating.”Jasmine BualHead of International Student Recruitment, Queen Mary University of London
The window you are losing
The offer is the easy part.
Between the offer and the deposit, a prospective international student is weighing four or five institutions at once, in a language that is often not their first, against advice from family who have never been to the UK.
Your team is stretched across every market at exactly the moment each student needs individual reassurance. The questions that decide it are rarely about league tables. They are about whether the accommodation is safe, whether the visa will come through, whether anyone from home has done this and been glad of it.
A member of your recruitment team can answer the first two. Only a graduate can answer the third with any authority.
How the match works
Same university, same market, same decision.
Matching is the part that makes this work. A generic alumni volunteer is a nice gesture. A graduate of your own institution, living in the applicant’s market, who made the same decision a few years earlier, is a different conversation entirely.
Matched on
Market
The Alumnifier lives in the applicant’s country, works in their time zone, and speaks to the specific concerns of that market rather than a generic international student experience.
Matched on
Level of study
Undergraduate, postgraduate taught and doctoral applicants have almost nothing in common in what worries them. We separate them.
Matched on, and disclosed
Subject
Where the roster allows, the Alumnifier holds the exact programme the offer-holder has been offered. Where it does not, we match to the closest cognate subject and name it in your report. You always know which you got.
Verified
Degree and identity
Every Alumnifier has their degree verified and is interviewed before they represent you. They are contracted and paid rather than volunteering, which is what lets us hold them to a standard.
Your offer-holder
Their Alumnifier
A generic alumni volunteer matches on none of these three.
Matched on three axes, and told which one was a compromise
What actually happens
Four formats, run across the whole decision window.
A Conversion Accelerator campaign runs as sustained contact from the same familiar person, in the formats students actually respond to in their market, rather than a single call in isolation.
Every Alumnifier nurtures your offer-holders through our Nurture Hub, so the campaign runs on our systems rather than on personal accounts, and every touchpoint is recorded against the student.
Format 01
One-to-one calls
Personalised calls from the matched Alumnifier, placed through the Nurture Hub so every conversation is logged and reviewable, in their own words rather than from a script.
Format 02
Direct messaging
WhatsApp, Zalo or LINE, whichever the market actually uses. Students who will not answer an unknown number will often reply to a message from someone whose profile they can see.
Format 03
Group Q&A sessions
A moderated online community where offer-holders ask questions in front of each other and connect with their Alumnifier mentors. The peer effect does work your team cannot do one to one.
Format 04
Live events
Structured sessions hosted by several Alumnifiers, scheduled against your key deadlines so the content arrives when the decision is actually being made.
What we need and when
The run-up is where campaigns are won.
Most of the work happens before the first call. This is the schedule we hold ourselves to, and the two points where we need something from you.
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2 to 3 months before launch
Booking confirmed
Markets, intake and campaign dates agreed. If this is your first campaign with us, a Data Sharing Agreement is signed before anything else happens.
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2 weeks before launch We need you here
Offer-holder dataset and key deadlines
You upload the dataset to a shared folder we set up, along with your deposit, CAS and accommodation deadlines. Alumnifiers are allocated and their weekly hours agreed.
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1 week before launch
Data cleaned, systems configured
We clean and reformat the dataset, check phone number formats, remove duplicates, and build the campaign in the portal with your deadlines and signposting resources loaded.
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At onboarding, and 5 days before launch
Alumnifier training
No Alumnifier speaks to one of your students until they have completed our training programme. Modules are worked through and passed during onboarding, then live coaching with our delivery team covers the specifics of your campaign in the week before launch.
- GDPR and data protection
- Safeguarding
- Cybersecurity
- Managing a successful call
- Running a campaign
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Throughout the campaign
Weekly quality checks
We review call recordings and message logs for every Alumnifier each week, scored on opening and clarity, accuracy of information, professionalism and next steps.
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Every two weeks You hear from us here
Progress update
A written update on activity, engagement and what we are seeing on the ground, plus a live document of priority leads you can act on immediately rather than waiting for the report.
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Within 7 days of close
End-of-campaign report
Full dataset, every logged touchpoint, student feedback, and our read on what to do differently next intake. You get the raw data too if you want it.
Quality control
Nobody speaks to your applicants until we are confident in them.
These are your students, at the point in the cycle where a bad conversation costs you the deposit. Wrong information about a visa, a pushy tone, a question answered badly. Here is how we make sure that does not happen.
Before they speak to anyone
How we prepare them
- Degree verified and interviewed before they join the roster
- Training programme completed and passed, covering safeguarding, data handling and how to run a call
- Live coaching session with our delivery team
- Campaign-specific briefing on your deadlines, your courses and what to signpost
While the campaign runs
How we check the work
- Student feedback monitored throughout, with flagged responses reviewed within one working day
- Calls placed through the Nurture Hub and recorded
- Weekly review of calls and messages for every Alumnifier, scored against a set standard
- A defined escalation route if anything is said or handled badly
Alumnifiers are contracted and paid rather than volunteering, which is what lets us hold them to this.
Before you ask
The questions we get every time.
Then we recruit them. Sourcing graduates in a specific market is the part universities find hardest to do at scale, and it is the first thing we do on a new partnership. Tell us the market and we will come back with what we can already reach and what we would need to build.
We agree the attribution rule with you before launch, against the offer-holder dataset you provide. We only invoice against students who were assigned to an Alumnifier and who enrolled. If your own team converted a student we never contacted, that student is not ours to claim.
They are paid, and that is what makes the standard possible. Paying them is what allows us to contract them, train them, hold them to a standard, and require them to log every interaction. Unpaid volunteers can walk away mid-campaign and nobody can ask them why.
Yes, and most partners do. Each market gets its own Alumnifier allocation and its own schedule against your deadlines. Reporting comes to you combined and split by market.
It depends on the size of the offer-holder cohort and how many Alumnifiers the market can support. That is exactly what a scoping conversation is for, and it is the fastest way to get a real answer rather than a range.