Home · Flexi-Credits
Prepaid and flexible
One pot. Any market. Any activity.
Buy a bundle of credits at the start of your cycle and draw them down against whatever you need, wherever you need it. No pricing conversation every time your plans change, because they always change.
Build a strategy for your universityWhat that looks like in practice
Real reallocations from partner cycles.
Same pot, no new quote, no new purchase order. Two things sit outside that: recruiting into a market you are not yet live in, and cancelling a confirmed booking inside the notice period.
Why it exists
Your plan in September is not your plan in February.
A market goes soft. A visa rule changes. A competitor discounts. A country you were not thinking about suddenly matters a great deal.
Most supplier agreements make that expensive, because every change means a new scope, a new quote and another trip through procurement. By the time it is approved the window has closed.
Flexi-Credits removes that. You commit to a volume once, at one rate, then decide what to spend it on as the cycle actually unfolds. The only conversation left is which activity, in which market, and when.
Any market,
any time in
your cycle
Unspent credits roll forward
One pot, drawn down as the cycle actually unfolds
Two things sit outside the pot. Opening a market where you have no Alumnifiers yet means recruiting, verifying and training one, which is scoped and charged separately. And a confirmed booking cancelled inside the notice period still draws its credits, because the Alumnifier has already been committed to it. Everything else moves freely.
What your credits actually buy
One prepaid balance, drawn down against whatever the market needs that term. Credits run the length of the funnel, from a first conversation in a school hall to an offer-holder deciding where to go.
Getting in front of students
School talks
School Meet & Speak
Your graduate goes into a partner school and speaks to a sixth form about the course they actually studied, in the language the room speaks.
Exhibitions
Exhibition Representation
Your stand is staffed by someone who graduated from your university, so every question about the course, the city and the visa gets a first-hand answer.
Explore sessions
Explore Session
A small-group session for students weighing up the UK, hosted locally and linked live to your campus so they hear from both sides at once.
The same credits also cover
Converting in person
- Network Connect
- Prospect Connect
- Pre-departure event, support
- Pre-departure, end to end
Converting remotely
- Nurture campaigns
- WhatsApp Reach & Connect
- Groupchat campaigns
- Webinars
Content and marketing
- Alumni video series
- Localised alumni story
- Written testimonial
- Content localisation
Unspent credits roll forward to next year of contract. If a market goes quiet, move the budget to one that has not. We will walk you through what each activity costs on your scoping call.
Commercials
One rate, agreed once.
Fixed for the cycle Agreed once, at the start
Bought as a bundle, then drawn down as you go. Credits are flexible across region and activity, and anything you do not spend rolls forward rather than expiring. Recruiting into a market you are not yet live in is priced separately.
Most partners allocate notionally by region at the planning stage and then move that allocation later without asking anyone's permission. A single commitment covers a whole year of activity, which is one procurement conversation rather than five.
If you would rather not commit spend up front and only pay against enrolments, the Conversion Accelerator is the other way in. Most partners eventually run both.
Build a strategy for your universityBefore you ask
The questions we get every time.
If our partnership continues, they roll forward. We do not operate a use-it-or-lose-it year end, because that pushes universities into spending badly in July to avoid writing off a balance.
Yes, you choose your markets for launch. Expanding is then a matter of activating new markets as you go, which we make simple. The University of Bath case study shows how that worked across five markets.
Yes. Credits tend to cover breadth: presence in market, events, content and top-of-funnel activity. Conversion Accelerator covers depth on offer-holders in one or two priority markets. They are complementary rather than alternatives.
Every activity is logged in your portal and reported against. You see what each activity consumed and what it produced, and you can pull the raw data at any point.
Small enough to test one market properly is the honest answer, and the number depends on which market and which activity. Tell us the market and we will give you a specific figure faster than any published table would.
Tell us your two hardest markets.
We will come back with the alumni we can already reach there, what activity would look like, and how many credits it would take. No obligation either way.