Partner case study
Two thousand offer-holders across sixty-eight countries, and a graduate from home for the biggest of them.
Conversion Accelerator campaigns across three continents. Queen Mary's offer-holders are not clustered in two or three recruitment markets, they are everywhere, and they all go quiet at the same point in the cycle.
The problem with scale
Queen Mary's offer-holders sit in sixty-eight countries. Nigeria and Ghana, then France, Canada, Italy, Germany, Kenya and Greece, and a long tail beyond that. No in-house team holds a personal conversation with two thousand applicants spread that thinly during the weeks that decide where they enrol.
Most universities accept that and send email instead. The applicants who most need reassurance are the ones furthest from anyone who can give it.
What we did
Sixteen Queen Mary graduates, matched to offer-holders considering the programme they had themselves completed, working the
Placed where the students are
Five of the sixteen. Each one sits in a country that accounts for a large share of Queen Mary's offer-holders.
MiracleNigeria548 offer-holders
DilysGhana227 offer-holders
EstelleFrance213 offer-holders
ManeliCanada186 offer-holders
LucreziaItaly163 offer-holdersWhat the students said
Maneli was amazing. She put all my nervousness to rest by answering all my questions.
It was a really thoughtful thing Dilys did, because the conversation has raised my interest in QMUL.
I was pretty scared to start this whole new life. However, Estelle was really helpful. I am now way more peaceful regarding the course.
of the students who rated the call said they were more likely to enrol afterwards. 46% said much more likely.
363 rated responses · 4.89 out of 5 average experience
What the students said
Maneli was amazing. She put all my nervousness to rest by answering all my questions.
It was a really thoughtful thing Dilys did, because the conversation has raised my interest in QMUL.
I was pretty scared to start this whole new life. However, Estelle was really helpful. I am now way more peaceful regarding the course.
of the students who rated the call said they were more likely to enrol afterwards. 46% said much more likely.
363 rated responses · 4.89 out of 5 average experience
Outcomes
- 1,287 offer-holders held a real conversation with a Queen Mary graduate, better than one in two of everyone on the list.
- 7,487 logged contact attempts, close to six for every offer-holder who ended up speaking to someone. Nobody was called once and written off.
- 4.89 out of 5 average experience from 363 students who rated the conversation afterwards.
- Coverage across 68 countries without a single additional flight or in-market hire.
Tell us your two hardest markets.
We will come back with the alumni we can already reach there, what activity would look like, and how many credits it would take. No obligation either way.